Molson Coors Brewing Company

  • Sponsorship & Events Manager

    Location CA-ON-Toronto
    Posted Date 3 weeks ago(4/6/2018 9:36 AM)
    Job ID
    # Positions
    Location: Address
    33 Carlingview Drive
    Sponsorship and Events
    Location: Postal Code
    Employment Type
  • Overview

    A Career in Beer:


    Our purpose at Molson Coors is to delight the world’s beer drinkers.   We are the world’s family brewer, brewing and selling our beer for over 350 years around the world.  We’re TalentBrewers - we believe in our brands and our people, we believe that a truly inspiring and diverse place to work is a must.  We want you to join our team of passionate self-starters who believe the world is full of untapped opportunities. So, if you get fired up about making a real difference as part of a winning team like we do, we want to hear from you.


    The Headlines:


    In the role of Manager for our Sponsorship & Events (S&E) working in Toronto, Ontario you will be part of the Canadian Sales and Customer Excellence team. The S&E Manager will support the national brand teams and regional sales teams by driving Molson Coors volume and building our brands by playing an important role in delivering unique and effective marketing programs surrounding the company’s sponsorship and events.   This role aids in setting the strategy of national and regional sponsorship activations.  This position entails the day to day leadership of key staff (1-2), multiple and overlapping marketing program management and contract management, as well as administrative processes.  The result will be creating the right opportunities for our team to create best in class branded consumer experiences that vocalize the brand positioning to produce ambassadors amongst the target market(s).



    This position reports to Rich Kuypers, Senior Manager, Sponsorship and Events and works closely with the Regional Sales teams and Marketing & Consumer Excellence teams.


    The Responsibilities:

    • Develop best-in-class consumer activations that leverage sponsorships and/or events and adhere to brand strategy; to drive Molson Coors business objectives across Canada.
    • Working together with marketing and brand teams to deliver programs that meet various business objectives and create affinity for the brands.
    • Build and manage business relationships with all key clients and key stakeholders through all functions at Molson Coors Canada and beyond.
    • Act as a consultant to any business channel (existing and new) on the development and potential success of proposed sponsorship, event, or marketing activation by drawing on insights based on past experiences.
    • Support execution of all National Sponsorship and brand activations and support National OP team with key customer programs
    • Provide ongoing direction and management to key S&E teammates. Ensure clear accountability & communication with Sales & Marketing partners
    • Liaise with all internal key stakeholders on an ongoing basis to ensure an excellent product that meets and / or exceeds the needs for corporate responsibility, risk management, legal affairs, procurement, etc.
    • Work with your team on an ongoing basis to ensure all programs are closed properly post execution (brand back sell, budget reconciliation, etc.) in a timely and efficient manner.
    • Management of 1-2 S&E Coordinators both at a project management and a people development level.
    • Working cross-functionally to ensure compliance and awareness of key Molson Coors policies, procedures and mandates while at the same time ensuring that activities and job functions carried out by S&E staff members are successful.
    • Provide tools and models of best practices to your team and work with departmental leadership team to strategically develop better more efficient processes. (i.e. Communication, Client Relations, Budget Management, etc.)
    • Manage all assigned program budgets from budget development, SOX compliance, management during the planning and execution and management of budget reconciliation through SAP.


    The Other Qualifications:


    • You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities. You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy
    • You are confident and competent. You are diplomatic, professional and exercise great judgment in developing and maintaining excellent business relationships within the business
    • You are passionate about results, and take pride in a proven track record in delivering.
    • You are a motivated individual that can inspire others; you respect your commitments and are able to obtain optimal results from your team through respect and development
    • Your constant curiosity fosters your innovative style and you can equally execute ideas given to you
    • You exhibit our core values and demonstrate our Molson Coors Success Factors
    • You have a Bachelor’s degree in Business Administration, Marketing or other relevant field;
    • You have at least 5 years' progressive experience in Event Management, Marketing or related industry
    • You have experience in administrative support functions in a fast pace environment
    • Candidates must currently have and maintain a valid driver’s license with no limitations/restrictions. You will be asked to provide us with a recent copy of an MVR (Driver’s Abstract)
    • As part of the recruitment process, the candidates will be required to provide consent to complete a criminal background check (if locally applicable).


    Work Perks that You Need to Know About:

    • We’re one of Canada's Most Attractive Employers
    • As the world’s family brewer we have the scale to make big things happen and still get to know colleagues on a first name basis across the globe
    • We play our part to make a difference – from charitable donations to hitting the streets together to build parks – giving back to the community is part of our culture and who we are.
    • Flexible work programs like working from home, no meetings after 1pm on Fridays, year-long summer hours and flexible start and end times
    • You can become a Certified Beer Enthusiast through in-house training that includes everything from brewing techniques to beer tasting and food pairings  
    • Access to cool brand clothing and swag, top events, beer allotment, an Employee Assistance Program and discount plans
    • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental and pension benefits
    • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences


    Molson Coors: Building Careers in Beer

    Molson Coors Canada is an Equal Opportunity Employer; we are dedicated to providing our employees with a work environment free of discrimination and harassment. All employment decisions at Molson Coors Canada are based on business needs, job requirements and individual qualifications. Our employees are our greatest asset, we have accommodation process in place, by supporting our employee’s ability to work effectively and providing them with the tools they need to succeed, we are ensuring that Molson Coors Canada is the kind of company where talented people of all backgrounds want to work. We take pride in celebrating our unique brew.


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